Write a three paragraph case memo that analyzes the launch of the Eco7 motor oil : https://pdfcoffee.com/916507-pdf-eng-pdf-free.html

Please use these questions as an initial basis for your analysis. These questions are meant to highlight salient issues in the case. Do not answer these questions directly in your memo. Please note that the quantitative analysis is not central to your examination of this case.You must focus on thequalitative strategic marketing issues.

1. How do consumers purchase motor oil?
2. Assess Avellin's position in the PCMO industry, including consumer perception and Avellin's distribution strategy.
3. What is the strategic role of Eco7? How should Avellin weigh consumer interest in, and willingness to pay for, a green motor oil? Is it the right product at the right time?
4. What is the right launch strategy for Eco7?
5. How should Eco7 be priced? What are the profit implications for wholesalers and DIFM stores?
6. How should Eco7 be distributed? What is your recommendation regarding exclusivity for Aventage stores?

You used the 3-paragraph format

You stated the marketing problem/challenge in Paragraph 1.

You included a Summary of recommendations in Paragraph 1.

You provided an appropriate rationale in paragraph 2.

You provided support for your selected strategy using marketing theory and data from the case.

You addressed the possible drawbacks to your strategy.

Your action plan in paragraph 3 includes all elements of the marketing mix - Product; Price; Place, Promotion. You also provided sufficient detail for each element.

You addressed any significant cons to your action plan.