Question: Write a two page proposal to the CMO (Chief Marketing Officer) of an existing retailer (your own industry as chosen) suggesting that he/she use direct

Write a two page proposal to the CMO (Chief Marketing Officer) of an existing retailer (your own industry as chosen) suggesting that he/she use direct mail and email to boost traffic in his retail stores. Explain how you would go about it, what it would cost, and the benefits. Use a LTV table before and after to illustrate your proposal.

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PROPOSAL INTRODUCTION There are many strong reasons why your company can greatly benefit from using Direct Mail Reaching out to a customer across multiple channels will not only increases youre brandi... View full answer

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