Write a two page proposal to the CMO (Chief Marketing Officer) of an existing retailer (your own
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Question:
Write a two page proposal to the CMO (Chief Marketing Officer) of an existing retailer (your own industry as chosen) suggesting that he/she use direct mail and email to boost traffic in his retail stores. Explain how you would go about it, what it would cost, and the benefits. Use a LTV table before and after to illustrate your proposal.
Related Book For
Financial and Managerial Accounting the basis for business decisions
ISBN: 978-0078111044
16th edition
Authors: Jan Williams, Susan Haka, Mark Bettner, Joseph Carcello
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