Write about 2 - 3 paragraphs for each question below. You MUST write answers in your own words. Any copied phrases or descriptions will result in a 0%.

You are a marketing analyst working for a major international soft drink manufacturer and are attending an industry expo where you see a company presenting the next-generation (5G) smart phones. These new smart phones are going to launch in your country within the next 6 months to a year. You need to decide whether your company will adopt the new phones and, if they will, when. Answer all the following questions:

1. Describe how you would use the tech-adoption curve framework to determine the importance of this new technology. (15 pts)

2. Explain the proposition of these new devices for both consumers and your company. (15 pts)

3. What recommendations would you make about when to adopt this new technology and which services to offer? (15 pts)