Question: Write about a mini-brand audit for your selected GLOBAL brand. Try to use brands that are not enormous is size and reach like Coca Cola,

Write about a mini-brand audit for your selected GLOBAL brand. Try to use brands that are not enormous is size and reach like Coca Cola, McDonalds and Starbucks, Mercedes. You are tasked with identifying the brand image, and investigating where the brand is present- on Instagram? Facebook? Website? Magazines? Global- what countries etc.? Are the marketing messages integrated (think integrated marketing communications- see below for definition).

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