Question: write about DARDEN restaurants using the required format shown in images I. Executive Sumary II. Market Environnental Analysis A. Competitive forces B. Econonic forces c.

write about DARDEN restaurants using the required format shown in images
write about DARDEN restaurants using the required format shown in images I.
Executive Sumary II. Market Environnental Analysis A. Competitive forces B. Econonic forces

I. Executive Sumary II. Market Environnental Analysis A. Competitive forces B. Econonic forces c. Political forces D. Legal and Regulatory forces: E. Technological forces F. Sociocultural forces 111. Organization Envixonmental dnalysis A. Strengths \#. Weakrestes c. Opportunities D. Threatis IV. Market strategies A. Target Market (s) B. Karketing strategles C. Mazketing Mix v. Marketing objectives h. Curreat Kazketing Objectives and Performance B. Future Marketing Objectives VI. Marketing Inplementation A. Marketing Organization B. Activities, Responsibility and Timetables for Completion vII. Evaluation and Control A. Pertormance standards and Financial Controls B. Monitoring Procedures WATTINC A MRRKETING PLAN I. Executive Sumary is a synopsis or statenent of purpose outlining the nain thrust of the entire plan should not contain detailed information found in the remaining party of the plan should only give an overview of the plan so that readors can identify key issues pertainang to theis roles in the planning and inplementation include only essential information or rlak reducing the credibility of the plan is the initial component of the plan but showid be written atter the plan has been developed keep it ahort and concise II. Market Environment al Analysis A. Competitive Forces r describe the competition as to industry, relative strengths, market share and any trends or anticipated changes B. Economic Forces look at how the local, state and/or national econony aftect the organization and its competition in that particuias industry c. Political Forces - detine policical intluencen or events that could atfect the operations of the organization D. Legal and Regulatory Forces > discuss legislation thot may be (os has been) introduced that would affect the organization discuss new regulatory forces that would affect the organization E. Technological Forces discuss any emerging technology of technological trends affecting the industry and the organization F. Sociocultural Forces describe sociocultural forces that bring about changes in attitudes, beliefs, norms, customs and ilfestyles describe how the strategy reflects the surrounding culture's values and belief: include demographic changes and cultural diversity III. Organization Environmental Analysis A. Strengths explain internal factors that give the organization competitive advantages or distinctive competencies thas giving the firm an 2

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