Write about Geely automotive company:

Assignment:

Consider you are working as a Business Development Manager of a small$-$medium sized private limited organisation, which deals with its customers all over the world to sell its products and services. Your role is to investigate new business formats and a feasibility assessment for a potential knowledge$-$based product or service opportunity identified by the team. This might be undertaken for a new income stream within an existing business or for a new enterprise. In your role, you are focused on refining an idea, research and presenting the plan. To explore new market and to provide the best possible competitive products and services to existing market, you are writing a report based the following $3$ tasks that will help Directors to amend short term operational plan and to set long$-$term strategic plan.

Task $1$

Analyse the role that planning has in developing new business streams.

$1\mathrm{.}1$: Use the TOWS matrix to identify a response to a future opportunity or threat.

$1\mathrm{.}2$: Identify the business planning links between marketing, finance, HR and operation.

Task $2$

$2\mathrm{.}1$: Produce an $$opportunities matrix$$ that supports strategy development and responses to external threats.

$2\mathrm{.}2$: Use primary and secondary research to define the size of an opportunity.

$2\mathrm{.}3$: Identify both tangible and intangible resources that exist and those required to support a development strategy.

Task $3$

Prepare a business model and present a business sales plan.

$3\mathrm{.}1$: Develop a business model to support a development strategy.

$3\mathrm{.}2$: Produce sales measures and key success factors.

$3\mathrm{.}3$: Prepare and deliver a pitch to raise support and finance for a development strategy.

$3\mathrm{.}4$: Take feedback on their development strategy and make improvements.