WRITE ABOUT THIS START UP BELOW: A PET SHOP. THIS EXERCISE A CONTINUATION OF THE PROJECT AND ITS LINKED TO THIS 2 PARAGRAPH BELOW.

I am opening a new pet shop in my area. I can see that there are a lot of people in my locality who owns a pet. A research in the locality and neighborhood showed that there is no single good pet shop in the area. There is a need for a decent pet shop in the locality. It will have a great opportunity to grow.

The community would have many benefits from the pet shop. Since they don't have a good pet shop, they will be eagerly waiting for my shop to open. My shop can help them in finding food for their pets. The shop will provide enough care and support for the pets so that they will be well and healthy. This will ensure owners would not get any contagious diseases from their pets. Instead of bathing and grooming their own, the owners can bring the pets to my shop. This will save their time.

1) With the product or service from your business idea , describe the customer base you will be targeting (size and main characteristics).

2) Describe your major competitors and your strategy for getting the market share.

3) What is your competitive advantage? What will you offer to customers that your competitors cannot?