Write an Effective Report (20%)

Purpose

You will create an effective recommendation (analytical) report based on the following scenario from our ongoing Jane and Javier story:

• After a successful campaign launch, Jane wants to do something to reward her employees. She wants to give them the opportunity to relax while doing something as a team.
• Jane has narrowed down her possible activities to two options: taking everyone to a spa for a day, or taking everyone to play golf and then to dinner at a local pub.
• Jane asks Javier to compile information and costs for both options, and then to recommend one of the choices over the other to her in a recommendation (analytical) report.

Review the report scenario, and write an effective recommendation report. Make sure to include the following:

• specific purpose for the report;
• report must include
• clear summary
• background
• findings/discussion
• conclusions
• recommendations sections;
• plain language and goodwill; and
• proper report formatting (using the sections listed above and everything else we have learned about plain language and proper grammar).

Note: invent any details you need that you don't have in the scenario. This may be easiest if you look up details for real spas/golf courses to include in your report. There isn't a right or wrong choice. You need to provide adequate data to explain why you choose one option over the other.

Requirements for each section:( report must include following section in sequence)

1. A summary is the same as an abstract, which is the term used in the textbook. You should have a brief overview of the entire report (including findings/conclusions/recommendations) in the summary. Summaries are generally 10% of the length of an entire report. If the report is ten pages, your summary should be one page. This report is much shorter, so your summary will be a couple of paragraphs at most.

2. The background describes what has led you to this point, and it includes things, such as how many staff members you need to plan for and why this event is taking place.

3. The findings and discussion include what information you have gathered on each option.

4. Your conclusions lists all of the good/bad points you have found for each option. It essentially summarizes the most important parts from the findings section. For example, option A is cheaper, but option B is closer.

5. The recommendation identifies which of the two options you would choose and briefly states why. The why links back to your conclusions section.