Write an essay which critically examines a recent, publicly available balanced scorecard (BSC) for a company or not-for-profit organisaton, with particular attention to the fit of the BSC with the company's strategy. Your essay should draw on the relevant literature on strategy and the balanced scorecard, and pay considered attention to the advantages and disadvantages mentioned in this literature. Ryan Air 2020 Balance Sheet o Introduction o Main body: Introduce the BSC of your choice. With clear use of strategy theory, explain how the BSC helps the development and implementation of the strategy of the company. Explain aspects of the industry sector of the company that have helped inform the development of the BSC. With clear use of BSC theory, explain potential issues with the BSC and discuss how these might be overcome. Make reference to relevant academic resources (predominantly academic articles) o Conclusion