Question: Write and answer questions. Select a global brand that is present in China, as well as the US. (you can go onto global brand sites

Write and answer questions.

Select a global brand that is present in China, as well as the US. (you can go onto global brand sites and see if there are country sites etc).

1. Observe and discuss how the brand is positioned in China. For example, is it standardized in both the US and China or is it adapted to each culture? Is it positioned in same category?

2. Based on the marketing messages you find on their social media, website, what segment of the population is the brand targeting?

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