Write approximately 100 words to address each section below:

1)Explain the concept of integrated marketing communication programs and their objectives.

2)Define advertising; describe the main types and categories. Provide examples.

3)Detail five drawbacks of outdoor advertising.

4)Consider a product you purchased recently. Describe the various media were used to promote the product. Would you recommend changes to the promotion mix? Explain.

5) Think of a comparative advertising campaign that has been most memorable (e.g. a manufacturer comparing two pasta sauces, their own and one of their competitors.) Explain your thoughts on whether or not their campaign worked.

6)List three threats to the continued effectiveness of magazine sales.

7)Product placement- marketers pay placement fees to have their products showcased in various media, ranging from newspapers and magazines to television and movies. Provide an example of a product placement and explain if it worked for the company in impacting customers.

8)List and define the various objectives and strategies for pricing strategy that marketers use.

9)Describe the breakeven analysis methodology. Explain what elements are used in that formula and what each of those elements includes.

10)List three specific, detailed actions a company can take to lower their breakeven point.