write as elaborately as possible

writing a marketing plan elaborately

Final Assessment Question You were recently appointed as the Head of Marketing at W Technology Sdn. Bhd. Wil Tech is one of the city's prominent systems application and IT solution company. It had a substantial presence in Kuala Lumpur's business and professional segments and known for delivery of quality services to its customers. As a recent appointee to the position, you have studied the KL market quiet extensively but there are ample opportunities for W4 Tech to explore and venture out. In the most recent market performance report prepared by the company sales team, it clearly indicate that there are market need for Big Data Analytic based accounting packages, design to serve the medium to large accounting companies segment in the Klang Valley as well as other major urban centres in the country. With that in mind, you decided to mobilize your most experienced marketing team and work to develop a comprehensive marketing plan, with all of the major component of the marketing included. Since your presentation to the company BOD is crucial for the company continued strong presence in the market, you have decided to set several parameters (limitations) for the plan. 1) The market segment should only be companies with turnover of not more than RM5million. 2) Employing less than 100 workers. 3) Companies operating mainly in the major urban markets. Assessment requirement. Prepare a comprehensive marketing plan for WI Technology Sdn Bhd following your class marketing plan project assignment format. (100 marks)