write based on the reference below:

1. "Hook" or a sentence to capture the reader's attention

2. Brief background information on the subject

3. What is known, or NOT known on this subject.

4. What do you want to convince the reader of (thesis)

5. What are your supporting "signposts" or "points" to back-up your thesis

For your essay logic, you need to think about WHAT are you trying to convince the reader of, then support that with evidence from the literature, and then bring to the attention of the reader, what the impact of this is? What is the effect? Why should they care?

Reference:

Positive goal framing can lead to increased motivation, engagement, and adoption of desired behaviors, as individuals are drawn to the potential gains associated with taking action. Evidence shows that positive goal framing in climate communication helps promote climate-friendly behaviors, as it highlights the positive outcomes and benefits of engaging in pro-environmental actions. Previous studies found that positively framed messages are more likely to promote PEB than the negatively framed messages (Zubair et al., 2020; Dickinson et al., 2013). Additionally, Fritsche and Hfner (2012) found that using catastrophic scenarios in climate change communication can reduce environmental concern and increase egoistic motivation.

However, other studies have shown that negatively framed messages are more effective in promoting PEB than the positively framed messages. Previous studies show that negative goal framing can evoke a sense of urgency or fear of potential losses, which may also influence behavior. This is supported by the idea that stressing negative outcomes can increase motivation to protect the climate and reduce perceived threats (Bilandzic, Kalch, & Soentgen, 2017). While it's known that framing plays a crucial role in shaping attitudes and behaviour towards climate change, there's still uncertainty about the most effective framing strategies. Research on climate change communication has produced inconsistent findings. It is possible that this is due in part to the variety of ways in which framing has been operationalized in the previous studies (Levin, Schneider, & Gaeth, 1998). Additionally, it's crucial to understand which frames can effectively promote climate change-related policies. The purpose of this study is to investigate whether positive framing of messages can increase people's willingness to make climate-friendly choices.

The effect of framing on individuals' willingness to engage in climate action was examined in a previous study. According to our previous online research, the happy climate frame was the most effective in increasing willingness to engage in individual and civic climate action, followed by neutral, doomsday, and happy-only frames. This follow-up study aims to understand how framing influences not only attitudes but also behavior intentions and actions. This is essential for developing effective climate communication strategies and policies.