Write Company Description, Mission Statement, 2-3 specific, measurable Objectives the company wishes to achieve specifically through advertising, Target Market description(s) and SWOT Analysis on a Roastery Coffee Shop.

This Coffee Shop is a micro-roastery and cafe dedicated to the presentation of the finest specialty grade coffees. They have been producing single origin coffees and blends since 2001. They are proud of their coffees and commitment to family and community. Their staff is made up of creative, passionate people in pursuit of coffee excellence. Their vision and inspiration comes from slogan "Black Coffee Tradition". A love affair with the primal elements of coffee as expressed in the iconography of the 50s Cool Jazz, the early Melior French Press, and Melitta and Chemex pour overs. Their coffees are carefully sourced and roasted with a sensitivity in letting the inherent quality of the coffee find it's own voice.