Write marketing plan and security features for the identified a business to customers store for products.

Requirements are:

Marketing Plan

o Identify your target customers and their wants and needs (what would motivate them to purchase from your store?

o How will you advertise or communicate your business to customers? o Who is your competition?

o Competitor Analysis

What security features will you have currently and in the future (certification)?

Data can be referred are as followed:

Zaza, owned and established by three owners, is a privately held company. Selling high-end clothing, fragrances, handbags and watches.Zaza is a high-end designer store that delivers and satisfy their customers wants and needs because we as a company we do take in personal request for such items as handbags and jewellery, we have no boundaries on design because whatever our customer wants, they get.

We market and sell luxurious leather merchandise, purses, jackets, footwear, watches, jewellery and apparel all over the world and now we are planning to expand as we are trying to create an e-commerce website for our brand.

1.1. Milestone and Vision Statements.

1.1.1 Missions Statements:

Zaza aims to manufacture and sell highly prestigious products through ingenuity and unparalleled quality and design.

1.1.2 Vision Statements:

We will be committed to supplying our customers with an exciting and comfortable shopping experience in all possible aspects as we move towards our dream of being a luxury store. To those that come to our doors and our online markets, we offer beautiful, premium goods and outstanding customer service.

1.2. Goals and Milestone.

1.2.1. Goals.

One of the most important things we can do with our company is target setting, regardless of how big our business is, where we are based, how lucrative it is, or what you offer. Goals help us to remain concentrated, and they will keep our company from stagnating. Our market priorities hold us going forward and set the tone for sustained achievement.

1. Increasing market share.

- This purpose is customer-driven. The aim is to sell more of our goods to our potential buyers, thus growing the total market share for investors in your product. If we run a B2B corporation, for example, our target should be to reach out to more heads of business or HR divisions. We will expect more of the surrounding community to come to us for our services if we run a small company that specialises on constructing computers.

2. Maintaining constant profit.

- One of the most useful top-level priorities we must have is financial targets. They are both aspiring and observable by nature, which also makes financial-driven targets important for young organisations to get the target setting process underway. Maintaining earnings calls for a compromise between sustainability and investments. Investments are required to test developments in the industry to improve the sector, so you can reason how much investment can go into development and new projects/campaigns by setting a balanced target, while also meeting a paired profit goal.

3. Growing out our shareholder value.

- The growth in shareholder value is a continuation of the increase in customer benefit. Growing our organization's total worth may apply to credibility, benefit, or some other "value" designation. The most important part of this objective is to specify what that value is and coordinate your main outcomes, projects, etc. around it.

4. Investing in Quality Management.

- Total Quality Management (TQM) is all about helping to reduce output defects and streamline physical goods in the supply chain. When coping with enhancing customer service and recruiting employees, it relates similarly to both. Improving output in a wide range of fields is a perfect aim at the business level and can be quickly aligned as each team or department can be kept responsible for their own job.

1.2.2 Milestones.

It is important to build milestones in order to drive the company forward. We will refine our goals into realities and progress by setting market milestones.

Milestones help to accomplish our short- and long-term targets. We should monitor our outcomes as we move toward goals. Using the data that we collect to optimise our market practises.

1. To set up an effective business model.

- The strategies you use to make a profit are defined by a business model. Operating processes, marketing plans, and expense controls form aspects of a company plan. Giving attention to our target clients and building up an optimised business model. In a budget that we can afford, figure out what consumers value and design a business plan that suits their needs. To regularly review our business model. We will calculate the performance of our business model by contrasting the model's outcomes with our objectives. We will need to change the business plan if we do not achieve our objectives.

2. Creating a compelling market strategy.

- Our clients need to be able to find us and appreciate what we do in order to expand. We will illustrate the mission, products, and services of our business with the right marketing strategies. In our communications strategy, we will use targets to lay down expectations and deadlines for our activities. To calculate the progress of our campaigns, we can also use marketing milestones. The unveiling of a new product or hitting a minimum number of users to our website may be benchmarks of a marketing campaign.

3. Hiring valuable employees.

- We will require assistance in completing day-to-day activities as our organisation grows. If we're the only person employed in our business, when we recruit our first employee, it might be a landmark. Develop a job advertising that illustrates our potential candidate, the role and the values of our business. Interview prospective workers and choose the person that suits the job best. Ensure that we obey the rules of employers to introduce a new recruit preparation curriculum. To make employee recordkeeping more scalable, to better coordinate the operation, try using HR tools.