Write n email to make a recommendation and solution based on this scenario:

Your goal is to boost "online learning app" this company's public image by expanding beyond the North American market.

Scenario:

The company and a nongovernmental organization have partnered with the Ministry of Education to develop an online learning app that is expanding to developing countries. There are opportunities to enhance our company's public profile. This software has the opportunity to develop new technologies to support multilingual educational systems. It should be fully compatible with mobile devices and have appropriate communication and learning media systems. From a marketing perspective, developing countries can be helped by improving literacy and supporting learning.

Question:

The customer relations manager wants to know if other competitors are going after this opportunity from a marketing perspective. Furthermore your insight on how company can use a project like this to leverage our branding.