Question: Write one or two sentence for each bullet point. Product: Dyson Vacuum Segments: Age rate from 30 to 45, Women use (house Wife), High income,
Write one or two sentence for each bullet point. Product: Dyson Vacuum Segments: Age rate from 30 to 45, Women use (house Wife), High income, Pets owners. Family with Kids. Segmentation Evaluate each of the segments for attractiveness by completing the following for each segment: a) Financial considerations: Segment size - Number of customers in each segment Growth rate - Percentage growth of the segment Proportion of overall market - Percentage of the overall market (Current and Future Proportions) b) Structural Attractiveness Competitors: How many competitors are there for this segment? How dominant are the competitors for this segment? What is their market share and likely growth rate? What degree of competitive rivalry exists for this segment? Are there significant indirect competitors for this segment? Distribution: What is the ease in gaining sufficient distribution? Can existing distribution channels be used? Do new distribution relationships need to be formed? c) Strategic Direction fit with the firm: Does the segment fit with the strategic direction of the firm
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
