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1) When selling products overseas, controlling consumer prices is a challenging task due to multiple factors. Currency exchange rates can affect the product's cost in the local currency, which may differ from the company's home country. Additionally, there may be local taxes and regulations in the overseas market that can increase costs and pass them on to the consumers. The differences in supply and demand dynamics can also cause price disparities in various markets.(page 566)Apart from these factors, competition in each market can also make it difficult to control consumer prices when selling overseas. Several competitors offering similar products at lower prices may force companies to lower prices to maintain market share. Moreover, the cost of transportation and product distribution overseas can also increase the product's cost, making it challenging to maintain competitive prices. To overcome these challenges, companies must have a nuanced understanding of local market conditions and be able to adapt to the changing market circumstances to maintain competitive prices.(page 565)

2) Understanding controlling consumer prices overseas can be a challenging barrier for your company who is based in The United States. There are many components when it comes to the price selection of a specific product. Culture seems to play a role because bigger price swings are seen in more collectivistic countries for an array of products and servicesstock prices, housing, and milk, and, overall, in the consumer price index (International Marketing pg.566). Understanding your market overseas culture is crucial when depending on the price you are selling your item for. Each country has a set of cultural norms that seem to be obvious to the untrained eye, however knowing how consumers spend their money is important as well. For example, The United States can be seen as a high-status country regarding consumer consumption. This means the consumer is more aware of the price of the bag and not the actual product itself. The idea of having the most expensive item is what drives sales that create hype around the specific product. As a company continues to grow, it is imperative to understand your future consumers and understand if conducting business in this country is ethical. Another example to point out is the grand opening of Disneyland in Hong Kong. Hong Kong Disneylands early attendance was lower than expected, in part driven by what some called an unaffordable opening-day price of $32 a ticket (International Marketing pg.565) This is a prime example of not understanding your consumers and the price index in the country. The people of Hong Kong do not value the opening-day ticket of Disneyland. Disney missed the mark of understanding the value and culture that China expresses. The most optimal decision maker for understanding how to control the price of the product can be explained as, When U.S. and Canadian international businesses were asked to rate, on a scale of 1 to 5, several factors important in price setting, total profits received an average rating of 4.70, followed by return on investment (4.41), market share (4.13), and total sales volume (4.06). Liquidity ranked the lowest (2.19) (International Marketing pg.566).