Write ONLY the missing word in your answer script

Number your answers according to the question/statement number

2.1 Retailers concentrate on providing more value to their best customers using targeted promotions and services in order to increase their _____________ the percentage of the customers purchases made from the retailer from these customers.

2.2 The objective of ___________, is more than having customers make repeat visits to a retailer in addition to satisfaction with their experiences. It means customers are committed to purchasing merchandise and services from the retailer and will resist the activities of competitors attempting to attract their patronage.

2.3 The first step in the CRM process is to construct a(n) ________.

2.4 _______________ are text files that identify visitors when they return to

A website.

2.5 A specific type of data analysis that focuses on the composition of the bundle of merchandise purchased by a household during single a shopping occasion is called a ______________.

2.6 _____________ is the expected contribution from the customer to the retailers profits over his or her entire relationship with the retailer.

2.7 Retailers know that in general, about 20% of the shoppers make up the majority (80%) of the profits or sales. This rule is called:______________

2.8 The objective of ___________ is to convert customers who made infrequent small purchases into early repeat customers and eventually high value customers.

2.9 ________ segment is composed of the customers who possess the top 25 percent LTVs. Typically, these are the most loyal customers who are not overly concerned about merchandise price. They also place more value on customer service.

2.10 ________ segment is composed of the customers in the lowest tier of the customer pyramid. They often demand a lot of attention, but do not buy much from the retailer, or they buy a lot of sale merchandise, and abuse return privileges.