Question: Write Product/Pricing Strategy for caffeine chewing gum and including these steps: -What is your positioning strategy? (Pick one of the 5 discussed in class) -What

Write Product/Pricing Strategy for caffeine chewing gum and including these steps: -What is your positioning strategy? (Pick one of the 5 discussed in class) -What is the Brand name & rationale -Explain the Packaging - include a mock-up in the appendix -What is your price point? -How does your product pricing compare to competitive products? Rationale (internal & external factors) behind your pricing recommendation?

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