Question: write recommendations (within 600 words) should be the probable solutions for the findings and analysis part. findings and analysis : Lack of cultural knowledge: Burger
write recommendations (within 600 words) should be the probable solutions for the findings and analysis part.
findings and analysis :
Lack of cultural knowledge: Burger king introduced Vietnamese Sweet Chili that was not suitable and people were not liking it. The culture plays a vital role in food. Different people have different taste in terms of food. Since the company has Vietnamese Sweet Chili, people are not going to like it and this will create a huge impact in the sales of Burger king. They need training to understand the local culture.
Marketing training needs: According to University of California (2019) Burger King failed to represent their Vietnamese Sweet Chili Tender crispy Burger. It invites discussion about Asian representation in media, specifically from an Orientalist perspective. The marketing team needs more training to understand the cultural factors when promoting a business or a food to the local market. It is not wise to promote a foreign food to a local place that people are not aware of.
Lack of proficient and skilled salesman: The salespersons are not doing good when it comes to promoting and selling their foods. They lack skill and knowledge to understand the customer and their needs. So they need more training so that they can easily understand what their customers want and how to handle them properly.
Learning and adapting barrier: Not every human being is the same and not everyone can perceive everything in the same way. That is why it is not possible for the trainer or the company to make the training program successful for every individual. Some employees will be highly enthusiastic for the training where some will not be interested for the training. At the same time, arranging different training for different individuals is not possible at all.
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