Write short notes :

a$.$ Green marketing

b$.$ Event marketing

Write short notes :

a$.$ Network marketing

b$.$ Rural marketing

SECTION$-$C

$15.$ Read the case and answer the questions given at the end of the case : Watches is a category which has stiff competition in the present day context. Titan, the

market leader, has offerings for various market segments. Pricing and positioning

strategies play an important role in appealing to the respective target segment. Titan has

Insignia, Classique and Sonata as some of its brands. It also has Fastrack priced between

Rs$.900$ and Rs$.1,500.$ One of the problems facing a watch marketer is the problem of

cannibalisation across price points. Timex introduced Basics $($Rs$.450)$ at the lowest end.

Timex's Vista, Aquara and Lextra contribute to almost three fourths of Timex's saies

$($These brands start from Rs$,500$ onwards$).$ It is very likely that subbrands of the brand

may cannibalise each other. Titan's Sonata and Classique ranges have similar designs.

The Sonata range extends from Rs$.400$ to over Rs$.1,200.$

$318$

Questions :

Develop a segmentation and positioning plan for Sonata covering the following aspects :

a$)$ Market Segmentation

b$)$ Positioning

c$)$ Marketing Mix