Question: Write short notes To help understand the influences on online customer journeys, it is useful to understand and utilize the main elements of the online

Write short notes

To help understand the influences on online customer journeys, it is useful to understand and utilize the main elements of the online marketplace map. These elements are:

  1. Customer segments
  2. Search intermediaries
  3. Intermediaries, influencers and media or publisher sites
  4. Destination sites and platforms

Briefly explain the main goal of each element.

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