Write tactics (use bullets) for how your client should use social media advertising, not limited to Facebook (consider Twitter and other social networks you're familiar with). You should be able to list 3-4 tactics. Consider the ad formats, audience targeting and best practices from the Hootsuite article in this week's reading assignment to inform your perspectives. Write a sentence or two for each tactic. You will be graded on the quality of the tactics you propose, not the length of writing. Provide a recommendation for why Facebook does or doesn't work as a channel to support your strategies. More simply, how can your client leverage Facebook to accomplish its business objectives? Make sure to research what your client may already be doing on the Facebook to inform your recommendation. Plan to write at least 150-200 words.