Write the first section of a Marketing Plan for a company (Amazon).

In the first paragraph, describe the strategy of the company. You might invoke their founding principles, sustainable competitive advantage, marketing orientation, or any other relevant information.

Make sure you get their strategy right. Dont give me a list of tactics, although you can often infer their strategy from a list of their tactics. Also dont dither on this you have to make a decision. Make an argument for why you think this is their strategy. The argument for your decision is as important as identifying the strategy.

In paragraph 2, identify ethical dilemmas that the company might get into. Another way to approach this is to identify ethical boundaries relevant to the companys relationship with their customers. What are the ethical decision-making tools that are relevant to this business?

Finally, in the third paragraph, do an environmental scan. What are the major issues in the six dimensions that impact their business?

The paper should be a maximum of 500 words.