Question: write this in paragraph form, For the project on Expanding Access and Enhancing Care: Duke Health's New Contract with UnitedHealthcare, a relevant change management theory
write this in paragraph form, For the project on "Expanding Access and Enhancing Care: Duke Health's New Contract with UnitedHealthcare," a relevant change management theory is Kotter's 8-Step Change Model. This theory is particularly useful because it provides a clear, structured approach to implementing significant organizational changes, which is essential when dealing with a major contract like the one between Duke Health and UnitedHealthcare. Why Kotter's 8-Step Change Model? Kotter's model is selected because it offers a step-by-step process that ensures commitment from stakeholders, aligns with strategic objectives, and builds momentum for change throughout the organization. It's designed to address both the technical and emotional aspects of change, important in a healthcare setting. Application to the Project Create Urgency: Communicate the importance of the contract with UnitedHealthcare to stakeholders, emphasizing the potential for improved access and enhanced care. Form a Powerful Coalition: Assemble a team of leaders from both Duke Health and UnitedHealthcare to champion the change process. Create a Vision for Change: Develop a shared vision that focuses on expanding healthcare access and improving patient outcomes, aligning with both organizations' goals. Communicate the Vision: Use multiple channels to communicate this vision, ensuring that all stakeholders, from healthcare providers to administrative staff, understand and support the goals
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