Question: Write with required explanations and support answers with examples or relate to the scenario McDonalds offers meal sets and other combo meals for prices that
Write with required explanations and support answers with examples or relate to the scenario
McDonalds offers meal sets and other combo meals for prices that are discounted, compared to purchasing each item separately. For example, customers can purchase a Happy Meal or an Extra Value Meal to optimize cost and product value. On the other hand, the company uses prices that appear more affordable, such as BHD 1.9 for a meal instead of rounding it off to the nearest dinar. This pricing strategy encourages consumers to purchase the companys food products based on perceived affordability.
Analyze the two pricing strategies used by Mc Donalds and compare them with the pricing strategy of any close competitor of Mc Donalds.
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
