Write your opinion regarding the following issues: 1. If you were purchasing newspaper advertising space for University,
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Question:
Write your opinion regarding the following issues: 1. If you were purchasing newspaper advertising space for University, what factors would you consider? Would your selection of newspaper be limited to academic publications? Why or why not? 2. Provide examples of academic institution with which you are familiar that have successfully integrated the Internet into their communications programs.
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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