Writing Assignment #2: Formatting a Memo & a Letter" In business writing, how your document looks is just as important as how it reads. A document should be formatted properly, according to the generally acceptable style guidelines for business documents. For instance, letters which are typically intended for external audiences should be formatted with the proper Margins, centered on the page, with senders return address or letterhead, date, inside address, salutation, signature line, etc. A Memo, which are typically intended for internal audiences, should also be formatted with the proper margins, centered on the page, with a title block, but no signature block. Using what you learn about Memo's and Formatting Memo's from Appendix B of your textbook and from chapter 6 under "Improving Ease of Reading with Navigational Design" (you might also want to view the PowerPoint Presentation in week #6 Module about formatting a memo) THEN, reformat the following two document to look either like a letter or like a Memo. NOTE: You DO NOT NEED TO EDIT the content of the letter or memo itself, just the layout, formatting, and the way the information is presented in the document. to view the PowerPoint Presentation in week #6 Module about Tormatting a memo) THEN, reformat the following two document to look either like a letter or like a Memo. NOTE: You DO NOT NEED TO EDIT the content of the letter or memo itself, just the layout, formatting, and the way the information is presented in the document. MEMO (Make this look like a Memo) The following memo was sent on June 14, 2017 to Kelly Anderson, the Marketing Executive of XYZ company, from Jonathon Fitzgerald, the Market Research Assistant of XYZ company, about a new promotion for the fall fashion line. Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry. XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites: Google, Facebook, Instagram, Tic-tock. Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework andless and less time reading paper magazines and listening to the radio. As the trend for cultural icons to go digital, so must our marketing plans. It used to be common to advertise our products on during television shows that our target audience watches, but even the face of television is changing. Results from the focus group show that young adults are tuning away from sitcom and reality television shows and focusing more on television streaming services and the internet for their entertainment, so we need to focus our advertising budget accordingly. By refocusing our advertising efforts of our new line of clothing we will be able to maximize the exposure of our product to our target market and therefore increase our sales. Tapping into the trends of young adults will help us gain market share and sales through effective advertising