Writing Assignment 3

Length: 6-9 pages (excluding title and reference pages)

Task: In this assignment, you are required to analyze the case study presented inForensic Services at the Centre for Addiction and Mental Health (Seijts & Iuliani, 2021). This reading describes a large mental health teaching hospital facing a high-profile media crisis that has significantly disrupted its relationships with major stakeholders.

Instructions:

1.Primary Focus: UsingForensic Services at the Centre for Addiction and Mental Health as your primary source, propose a strategy to navigate the publicity crisis effectively. Your strategy should prioritize communication and stakeholder management, ensuring the hospital's reputation is protected while addressing the concerns of all involved parties.

2.Incorporate Additional Readings: Integrate insights fromManaging in the Age of Outrage (Ramanna,2022),Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages (Neeley & Ryder, 2016), andStorytelling That Drives Bold Change (Frei & Morriss, 2023). Use these readings to support your strategy, demonstrating how broader communication principles can be applied to this specific case.

3.Structure: Your paper should include an introduction, a clear articulation of the crisis, your proposed communication strategy, stakeholder management approaches, and a conclusion that summarizes your key points. Ensure your analysis is well-organized, with each section flowing logically into the next.