Written Assignment

PESTEL Analysis $(15$ marks$)$

Construct a PESTEL Analysis focussing on Kelowna, BC as this is where your client is looking to expand. Make sure you address all six conditions within your PESTEL which include political, economic, sociocultural, technological, environmental, and legal conditions to better understand threats and opportunities regarding expanding within Canada.

Your PESTEL should be written in BULLET FORMAT. Each point you make within your PESTEL should be written in concise full sentence format and should contain research with proper in$-$text citations.

PESTEL Synopsis $(7$ marks$)$

A synopsis is simply a summary$/$an interpretation of "something". In two $-$ three paragraphs create a synopsis of your PESTEL. Do NOT simply summarize your entire analysis. Your synopsis should address key facts you have uncovered and why these are more relevant than others as it relates to the company. In addition, discuss which information is less relevant and why it might be considered less important.

Porter's Five$-$Forces Plus One Analysis $(15$ marks$)$

Construct a competitive analysis of the food manufacturing industry in Canada using the Porter's Five$-$Forces Plus One Analysis. Be sure to focus on all five areas which include the degree of rivalry $($direct competitors$),$ threat of new entrants, consumer buying power, threat of substitutes, and supplier power to better understand the competitive market and help the company make an informed decision regarding expanding within Canada. Begin by reviewing the company's social media to gain further insight into who they are, products$/$services offered, etc.

Your Porter's Five$-$Forces Plus One Analysis should be written in BULLET FORMAT, just like your PESTEL. Each point you make should be written in full$/$complete sentence format and should contain research with proper in$-$text citations.

Porter's Synopsis $(7$ marks$)$

A synopsis is simply a summary$/$an interpretation of "something". In two $-$ three paragraphs create a synopsis of your Porter's Five$-$Forces Analysis. Do NOT simply summarize your entire analysis. Your synopsis should address key facts you have uncovered and why these are more relevant than others as it relates to the company. In addition, discuss which information is less relevant and why it might be considered less important.

Additional Marks:

Use of Research, APA $(7$ marks$)$

Organized and Structured$/$APA Formatting $(5$ marks$)$

Spelling, Grammar, and Sentence Structure $(4$ marks$)$