Written Informative Paper: $(2-3$ pages double$-$spaced, Times New Roman$)$ See guidelines in $Bb.$

Watch the documentary The Story of Content: Rise of New Marketing

For the paper follow the following prompts:

Summarize the documentary $-$ this should be done in one paragraph

How has content marketing changed over time, and what are the factors that have driven this evolution? Provide specific examples from the video to support your analysis.

Select one of the companies or brands featured in the documentary that has successfully implemented content marketing strategies. Analyze their approach to content marketing, including the types of content they create, their target audience, and the platforms they use. Discuss the effectiveness of their strategy and its impact on their brand.

Compare and contrast the content creation and audience engagement strategies of traditional advertising with those of content marketing, as highlighted in the video. What are the key differences in how content marketing seeks to engage and build relationships with audiences compared to traditional advertising? Provide examples from the documentary to illustrate your points.