Written Sep $21,202412$:$49$ PM $-$ Sep $21,20241$:$09$ PM

Question $2$

The customer$-$value$-$driven marketing process begins with which of the following?

nderstanding consumers and the marketplace

Understanding consum

Engaging the customer

Designing an integrated marketing mix

Capturing value from the customer

tion $4$

mportant part of the strategic marketing planning process involves setting goals and objectives. Do yo

the difference between the two? Which of the following best represents a goal rather than an

tive?