Wunder is about Creating an innovative social media space which combines positivity with doing good for both planet and people could provide the solution to many of the issues created by both the conventional platforms and mainstream media itself.

1. Brief company background

2. Situation analysis: Business environmental analysis:

• Internal environmental analysis, value proposition, USP, competitive advantage.

• External environmental analysis including international business and economic trends market drivers, PESTLE factors, market opportunities and SDM best practice.

• Customer audits including sector trends, the size and potential of the target customer or market.

• Identification and evaluation of the effectiveness of current social and digital marketing activities used to target customers or markets.

3. Campaign rationale:

Outline your social and digital marketing campaign concept. Provide a rationale to justify why this is an appropriate solution.

• Your campaign must have a social or digital marketing component which will become your focus in Component B. This can include e-commerce, m- commerce, multi or omni-channel operations to satisfy the brief. The suggested solution maybe physical or an experience and must be fully integrated in its use of offline and online social and digital marketing tools and techniques.

4. Target customer analysis: Identify and evaluate (discuss) the use by the target customer of the new social and digital solution or concept.

5. Objectives and aims: Recommend clear aims and objectives for your solution to deliver specific outcomes in the context of the chosen target customer and industry partner brief. 

• Integration: Outline how the social and digital marketing solution recommended will integrate with current offline and online activities.

6. Control: Measuring and monitoring metrics: Explain how key performance indicators (KPI's) and other monitoring, evaluating and controlling techniques will be implemented to measure social and digital marketing campaign performance. Include a discussion of the benefits to the organisation

Answer rating: 100% (QA)

1 Brief company background Wunder is a social media company that combines positivity with doing good for both planet and people The company was founded in 2016 by two entrepreneurs Jrgen Robertz and S... View the full answer