$x$

$(6)Q$

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Brand refers to a of a company.

symbol and logo

product line

name

company

Question $2(1$ point$)$

i$)$ Listen

Why are marketing costs high in the intraductory phase of the product life cycle?

manufacturers scramble to sign up dealers and distributors

high dealer margins are often needed to obtain adequate distribution

emphasis is given to communicating the differences among brands in the market product design stages become stylistic rather than functional

Question $3(1$ point$)$ Saved

Unsought products can best be described as which of the following?