Xen is a new company that manufactures and sells sports equipment. The company has opened its first store at a location that already has a well-established sports equipment store called Phi. Phi is an expensive brand that sells sleek and sophisticated sports equipment at very high prices. The brand caters to the same market that Xen is targeting—high-income sports enthusiasts. 

What would you recommend to the marketing team at Xen to help them position their products successfully at this location?

Answer rating: 100% (QA)

To help Xen position its sports equipment successfully at a location with a wellestablished and expensive competitor like Phi the marketing team shoul... View the full answer