y managers should give serious consideration to changing from a low$-$cost$/$low price strategy for branded footwea istrategy when

ral other companies are underbidding the company to win contracts to supply private$-$label footwear to chain retail ore regions.

fompany's market share in the Internet and Wholesale segments is nat $3-$to$-5$ percentage points above the regional ages in $3$ or more geographic regions.

pany operating profit margins per branded pair sold in the Internet and Wholesale segments are not below the indu: ages in three or more of the four geographic regions.

than half of the companies in the industry are producing and marketing branded footwear with an S$/$Q rating of $7s$ er$.$

the Internet and Wholesale segments in all four regions are crowded with competitors selling branded footwear at $b$ age prices and when the company's distribution and warehouse costs and branded costs per pair sold are close to or ndustry averages in three or more regions on p$.7$ of the most recent FIR.