Yeti in 2020: Can Brand Name and Innovation Keep it Ahead of the Competition?

Address the following issues in essay form: One page

1.Define the industry which is described in the case. (you might also consider outlining a Five Forces Analysisvery brieflyto help you answer this). Briefly describe (two through three sentences) the industry and its Key Success Factors. How well does Yeti achieve those factors?

2. Which one of the 5 generic Competitive Strategies does Yeti employ? Describe how Yeti deploys this strategy?

3. Are there ways Yeti can modify its strategy to improve its performance? Describe them. (don't be afraid to use Yeti's financial data to help answer this). continued . . .

4. Would you be willing to invest your own hard-earned money into this company? Why or why not