Yield management programs often discount rates to the benefit of one segment of guests but charge full
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Question:
Yield management programs often discount rates to the benefit of one segment of guests but charge full rack rate to others who book at the last moment. With attention to the rewards and penalties that such policies carry, discuss a proposed policy that (a) deeply discount rates for noncancellable reservations made 30 days in advance and (b) discount rates for standby guests who are willing to wait until 7 pm for vacancies.
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