You and your family have started a new restaurant. What is the likely marketing persona, a sketch
Question:
You and your family have started a new restaurant.
What is the likely marketing persona, a sketch of the target segment for your business? Clearly state the kind of restaurant you have and be sure to include 3-4 descriptors / traits / characteristics in your persona.
You have been tasked with designing the digital campaign for your new restaurant. List three platforms you will use to reach your target segment and explain your choices.
What are two external factors that can impact the success of your restaurant? Identify them clearly and concisely describe what influence they can have.
Which pricing strategy will you implement and why?
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young