Question: You and your management team need to develop your ideas for marketing research by responding to the following questions: What primary and secondary information would

You and your management team need to develop your ideas for marketing research by responding to the following questions:
What primary and secondary information would you seek? Why?
Who would be your research subjects? Why? How would you find them?
What research methods would you use (e.g. surveys, focus groups, etc.)? Why?
What are the advantages and disadvantages of your approach?

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