You and your team work at Comcast, a large cable telecommunication company. Your customer service scores are among the lowest across all industries. Your Executive Committee wants to fix it and is asking you and your team to explore how internal social media tools can help your organization improve internal operations to deliver better customer service. Your challenge: Devise and articulate an internal social media strategy. Here are some questions to get you started:

What are the employee engagement challenges your organization faces? (You can make assumptions.)

How would you define your goal(s)?

Should all employees be targeted?

What strategies and tactics will you employ to accomplish your goals (keeping in mind platforms, brand, content, distribution, and measurement)?

Each team will send one representative to present your strategic recommenda- tion to the Executive Committee. Good luck.