You are a CRM consultant hired by a car sales lot in Brownsville. They sell a variety of import cars and has been open for about seven months. They are not meeting their monthly or quarterly sales goals. They are asking you for help. They have informed you they have received some feedback from customers, mostly negative. The company does use computers but mainly for administrative word processing and sales reporting to corporate headquarters. Provide a recommendation on how the business can use Sales Force Automation and Marketing Automation to improve their business?

Answer rating: 100% (QA)

Recommendation To address the challenges faced by the car sales lot in Brownsville and enhance their overall business performance I recommend implemen... View the full answer