Question: You are a data analyst at a consulting firm specializing in eCommerce solutions for manufacturing. Your firm recently conducted a survey of middle managers in
You are a data analyst at a consulting firm specializing in eCommerce solutions for manufacturing. Your firm recently conducted a survey of middle managers in manufacturing firms to assess their attitudes toward online distribution channels and thirdparty digital platforms.The dataset includes survey responses from middle managers working in manufacturing firms. Respondents were selected based on the following criteria: Employed in a manufacturing company Hold a managerial position at least middle management level Supervise at least two subordinates Fluent in English Confirmed that their company markets products through online distribution channels The survey consists of four key categories, each measured on a scale Strongly Disagree, Strongly Agree Survey Categories Investment in Online Distribution Channels INT: Perceived benefits of online distribution for international market expansion, cost reduction, andoperational improvements. Satisfaction with the Companys eCommerce Platform CMS: Evaluates the perception of a companys own eCommerce platform as a viable sales channel. Perceptions of ThirdParty Marketplace Platforms TPMP: Measures how businesses view thirdparty platforms Amazon Alibaba as potential sales growth opportunities. Confidence in Internal Digital Capabilities COM: Examines how confident companies are in their internal skills, training, and discussions regarding eCommerce. Analyze attitudes toward eCommerce adoption by calculating key statistics: Central Tendency Mean Median, Mode Investment in online distribution INTeCommerce platform satisfaction CMSThirdparty marketplace perception TPMPConfidence in internal skills COM CENTRAL TENDENCY INT CMS TPMP COM MEAN MEDIAN MODE VARIABILITY STANDARD DEVIATION RANGE
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