Question: You are a data analyst at a consulting firm specializing in eCommerce solutions for manufacturing. Your firm recently conducted a survey of middle managers in

You are a data analyst at a consulting firm specializing in eCommerce solutions for manufacturing. Your firm recently conducted a survey of middle managers in manufacturing firms to assess their attitudes toward online distribution channels and third-party digital platforms.The dataset includes survey responses from 263 middle managers working in manufacturing firms. Respondents were selected based on the following criteria: Employed in a manufacturing company Hold a managerial position (at least middle management level) Supervise at least two subordinates Fluent in English Confirmed that their company markets products through online distribution channels The survey consists of four key categories, each measured on a 17 scale (1= Strongly Disagree, 7= Strongly Agree). Survey Categories Investment in Online Distribution Channels (INT14): Perceived benefits of online distribution for international market expansion, cost reduction, andoperational improvements. Satisfaction with the Companys eCommerce Platform (CMS13): Evaluates the perception of a companys own eCommerce platform as a viable sales channel. Perceptions of Third-Party Marketplace Platforms (TPMP13): Measures how businesses view third-party platforms (Amazon, Alibaba) as potential sales growth opportunities. Confidence in Internal Digital Capabilities (COM14): Examines how confident companies are in their internal skills, training, and discussions regarding eCommerce. Analyze attitudes toward eCommerce adoption by calculating key statistics: Central Tendency (Mean, Median, Mode) Investment in online distribution (INT14)eCommerce platform satisfaction (CMS13)Third-party marketplace perception (TPMP13)Confidence in internal skills (COM14) CENTRAL TENDENCY INT1-4 CMS1-3 TPMP 1-3 COM 1-4 MEAN 4.754.6172370093.6197718634.358365019 MEDIAN 5545 MODE 5515 VARIABILITY STANDARD DEVIATION 1.6682761791.7898492611.8407167131.800701943 RANGE 6666
You are a data analyst at a consulting firm

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