You are a lead machine learning engineer working for Netflix. Customer data has accumulated over the years. The marketing team needs some insights into the data for targeted online marketing over the next year in a new territory.  

Write on the following below giving insights into the data as the team ventures into the new market. clearly outlining how ML, advanced analytics and RPA would be applied to drive automation on some existing routine tasks. 

• Introduction
  • Products
  • Predictive analytics
  • Techniques and tools
  • RPA in automation
  • Conclusion
  • References
• How would you use Machine Learning Models to define the existing products, and which attributes would you consider for the new market?
• What Advanced Analytical techniques and tools would you use to gain insights from the data?
• How would Predictive Analytics assist you in forecasting sales by product line?
• How would you use RPA to drive the automation of routine tasks?

You must include sources cited in your write-up.