You are a marketer at a large company. Certainly using segmentation including demographics, psychographics and personality traits will improve the efficacy of your marketing. To what extent will you leverage these firms and capabilities? Where would you draw the line on use of this research?

Your company holds a lot of data about your customers. A big data analytics firm asks to purchase your customer's data, and at a large price. Would you sell it, and why? What are the pros and cons?

As a consumer, your data is being collected and utilized to create a dossier on you. How do you feel about this? What are the pros and cons?

While, I am asking for your opinions in this exercise, I do expect well thought and supported answers. The isn't a "right" answer, but I do want you to support your personal analysis with module concepts and outside resources. Please write professionally and be prepared to discuss in class. This is a weighty topic for marketers/consumers and we want to treat it as such.

Should this be written in 1st or 3rd person? I think I understand what is being asked but not how to write it.