You are a marketing consultant and have been called into the office of the president of a
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You are a marketing consultant and have been called into the office of the president of a medical group. The group is in a highly competitive market and the competition has been advertising heavily on billboards, and now online. The president asks "how much should we spend? Five percent of revenues? 10%? I need a plan. The partners are meeting tomorrow afternoon, and we're already in our budget cycle. Come to the meeting tomorrow and tell us what we should do.
What is your plan? What should we do?
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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