You are a marketing executive working for a U.S. company that sells household products such as detergents to the Chinese market. After reading Carolyn Lin's article: Cultural values reflected in Chinese and American television advertising, you conclude that your advertising strategy needs to be revised.

Read the following article by Carolyn Lin: Cultural Values Reflected in Chinese and American Television Advertising Links to an external site.. Journal of Advertising, 30(4), 83-94.

Draft a memo to your boss on why you believe your advertising strategy needs to be revised based on what you read. Specifically, address the following:

• explain the similarities between Chinese and American commercials;
• describe how Chinese commercials differ from American commercials; and
• explain the cultural values assumed to lead to such differences.

Next, make an advertisement that you believe will be effective based on the information you learned from the article. Explain each part of the advertising message with respect to how it has been modified to fit Chinese cultural preferences.

Answer rating: 100% (QA)

Your Name Your Title Company Name Date To Bosss Name Subject Revised Advertising Strategy for the Chinese Market Dear Bosss Name I have recently read Carolyn Lins insightful article Cultural Values Re... View the full answer