You are a marketing specialist reporting directly to the Director of Marketing. One of your top competitors Under Armour has recently begun stealing market share from your brand Nike. Unless your team comes up with a successful defensive marketing plan, this competitor will overtake your brand's market position within six months.

Section 1: Propose marketing budget, IMC tactics (integrated marketing communication), and estimate ROMI (with rationale).

Section 2: Make a list of IMC tactics, and discuss how your proposed IMC tactics could be evaluated on an ongoing basis.

Section 3: Make a sample marketing dashboard for your brand to track KPIs and key metrics

Answer rating: 100% (QA)

Section 1 Marketing Budget IMC Tactics and ROMI Estimation Marketing Budget To effectively combat Under Armours growing market share and maintain Nikes brand dominancea marketing budget of 500 million ... View the full answer