Question: You are a middle level manager and have been asked to prepare a marketing plan for your direct manager regarding an important product. You are

You are a middle level manager and have been asked to prepare a marketing plan for your direct manager regarding an important product. You are encouraged, if possible, to use the documentation that your organisation uses in its marketing. You are to use as much of the content of this subject as possible. Not all parts of the subject may apply to your plan.

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